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    Simple random sampling: Definition, examples, and how to do it

    Definition — what is simple random sampling?

    Simple random sampling selects a smaller group (the sample) from a larger group of the total number of participants (the population).

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  • It’s one of the simplest systematic sampling methods used to gain a random sample.

    The technique relies on using a selection method that provides each participant with an equal chance of being selected, giving each participant the same probability of being selected.

    Since the selection process is based on probability and random selection, the end smaller sample is more likely to be representative of the total population and free from researcher bias.

    This method is also called a method of chances.

    Simple random sampling is one of the four probability sampling techniques: Simple random sampling, systematic sampling, stratified sampling, and cluster sampling.

    The process of simple random sampling

    1. Define the population size you’re working with.

      This could be based on the population of a city. For this exercise, we will assume a populati

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