Outbound marketing channels

What Is Outbound Marketing?

Outbound marketing is when you actively reach out to potential customers to promote your products or services.

To capture attention and generate interest in your offerings, so they’ll buy from you.

For example, the below search ad from Betterment:

This approach is often called "push" marketing. Because you’re reaching out to potential customers instead of waiting for them to come to you.

It's the opposite of inbound (or "pull") marketing.

Inbound vs outbound marketing

Which involves creating content to attract interested prospects to you.

Outbound Marketing Examples

Some examples of outbound marketing include:

• TV commercials
• Radio ads
• Print and digital ads
• Billboards
• Direct mail
• Cold calls
• Cold emails

Pros and Cons of Outbound Marketing

Thinking about investing in outbound marketing?

Make sure you know what you’re getting into first.

Pros

Here are the advantages of outbound marketing:

• Wide reach: Outbound tactics can help you reach a large audience quickly, which is especia
  what is outbound marketing vs inbound marketing
  what is outbound marketing in dynamics 365