Scent marketing in healthcare

Scent marketing is defined as the strategic use of aroma scents to enhance brand identity and influence consumer behaviour by creating a distinctive and memorable shopping atmosphere.  Retail scent marketing solutions, such as ambient scent diffusers and scented air systems, contribute to the overall experience, fostering emotional connections and positively impacting customer engagement.

Companies in the retail sector leverage scent marketing to establish a unique brand image, leaving a lasting impression on shoppers and cultivating loyalty.

Scent marketing diffuser

Scent marketing is also used by hotels, restaurants, coffee shops and other businesses to captivate customers through the use of smell. 

ou’ve heard of scent marketing.

You might have even heard some of the hype surrounding it—as many major brands use scent marketing! But you may be wondering how a plug-in could improve your business. Sure, there

what is aroma marketing

what is multi sensory marketing